This interactive Looker Studio dashboard offers a comprehensive view of your Google Ads performance across Search, Shopping, Display, and Performance Max campaigns. Designed for marketing teams and media buyers, it includes:
Executive Overview: Monitor key ad metrics like cost, impressions, clicks, conversions, CPC, and ROAS, with trend visualizations over time.
Search Campaigns: Dive into keyword-driven performance, including CTR, conversion rate, and cost-per-conversion by campaign, ad type, and device.
Shopping & P-Max: Evaluate product-based campaigns with insights into spend efficiency, conversion value, and ROAS at both campaign and item level.
Display & Discovery: Track visual ad performance across formats like responsive display and image ads, with audience breakdowns and engagement trends.
Audience Performance: Analyze which audience segments are driving results across channels, helping you refine targeting and improve return on ad spend.
