This interactive Looker Studio dashboard provides a complete overview of your GA4 e-commerce performance, tailored for direct-to-consumer (DTC) brands. Key sections include:
Executive Overview: Track total revenue, user sessions, conversion rates, and AOV at a glance, alongside trends by device and region.
Conversion Funnel: Visualize the full buyer journey from session start to purchase, including CTR, basket-to-view %, and first-time buyer rate.
Product Performance: Analyze item-level performance including impressions, views, cart adds, checkouts, and purchases, with revenue breakdowns by category.
Audience Insights: Understand revenue by age, gender, and acquisition source, with insights into session duration and conversion by channel.
Retention & Engagement: Monitor active users over 1, 7, and 28-day windows, engaged sessions, and event frequency to assess user loyalty and app stickiness.
