Grow customers who stick
and help the planet
while they do.
Partner with me to harness actionable marketing intelligence for measurable growth, enhanced customer retention, and data-driven sustainability.
Brands I’ve Worked With
Success Stories
☕️ Multi-location Specialty Coffee Brand (NYC)
LOYALTY MEMBERS SPEND 123 % MORE
PROBLEM
One‑off coffee purchases; no incentive for repeat visits.
SOLUTION
- Designed a Loyalty Program, integrated with POS & email.
- Added Gamification through rewards and tiered perks to nurture habit frequency.
RESULT
✔ Members now out‑spend non‑members by 123 %
✔ Higher average order value fuels profitable growth
EMAIL RPR 2× INDUSTRY BENCHMARK
PROBLEM
Generic blasts delivered low revenue per recipient (RPR).
SOLUTION
- Segmented by location, flavor preference and loyalty tier.
- Deployed season‑led storytelling (Lavender Latte, Matcha Lemonade) with dynamic blocks.
RESULT
✔ RPR $0.32 vs F&B avg $0.16
RETENTION REVENUE +6,868 %
PROBLEM
In‑store Wi‑Fi visitors weren’t being captured; post‑purchase emails were sporadic and un‑segmented.
SOLUTION
- Built a friction‑free Wi‑Fi opt‑in that pipes new addresses into Squareup after list‑cleaning & compliance checks.
- Launched modular automations and A/B‑tested offers by visit‑frequency, product interest and time‑of‑day.
RESULT
✔ Over $210k incremental retention revenue
✔ +6,800 % YoY growth in campaign sales
✔ Over 23k repeat‑order conversions from flows
TOTAL SALES +72 % YoY
PROBLEM
Brick‑and‑mortar growth was healthy, but the digital side lagged—Google My Business, organic content, and retention flows were handled ad‑hoc, leaving revenue on the table.
SOLUTION
- Launched an always‑on organic engine—NYC‑storytelling reels, influencer takeovers, seasonal product highlights- all tied to a refreshed GMB presence.
- Coupled it with retention levers: Wi‑Fi list capture, segmented retention campaigns, and loyalty‑point pushes to convert offline visits into repeat sales.
RESULT
✔ +$7M total sales in 2024
✔ 72% revenue growth versus 2023
✔ Organic + retention channels credited for the bulk of uplift
DATA‑SCIENCE INSIGHTS – CUSTOM MARKETING MIX MODELING
PROBLEM
Plenty of organic levers (GMB, IG, Loyalty, Email), but no data‑driven view of which ones actually moved revenue.
SOLUTION
Adapted Meta’s Robyn marketing‑mix‑model to a zero‑paid‑spend environment.
Fed the model weekly data on GMB actions, loyalty redemptions, IG reach, email sends & site sessions.
Ran thousands of model variations and used Prophet to capture seasonality and holiday pulses.
RESULT
✔ Curious which levers unlock hidden revenue for your own stores?
Book a 15‑minute insight call to learn more (and how they translate to your brand).
Delivery Approach
Data Diagnostics — Custom Looker Studio dashboards spotlight leakage and quick‑win segments.
Lifecycle Design — Email, in‑app, and loyalty journeys mapped to sustainable customer behavior.
Experiment Engine — A/B tests that iterate toward higher LTV and lower footprint.
Engage Users with Gamified Experiences
Transform shopping and booking into rewarding experiences by leveraging gamification strategies. From boosting user interaction to enhancing customer loyalty, we craft solutions that keep your audience engaged while driving measurable results.
Ready to turn leaky funnels into loyal fans?