Retention-First Marketing that Doubles Your Repeat Sales.
Data-driven flows, campaigns, and loyalty mechanics that grow revenue-on autopilot.
Brands I’ve Worked With
Success Stories
☕️ Multi-location Specialty Coffee Brand (NYC)
PROBLEM
Brick‑and‑mortar growth was healthy, but the digital side lagged; Google My Business, organic content, and retention flows were handled ad hoc, leaving revenue on the table.
SOLUTION
- Launched an always‑on organic engine; NYC‑storytelling reels, influencer takeovers, seasonal product highlights- all tied to a refreshed GMB presence.
- Coupled it with retention levers: Wi‑Fi list capture, segmented retention campaigns, and loyalty‑point pushes to convert offline visits into repeat sales.
RESULT
✔ +$7M total sales in 2024
✔ 72% revenue growth versus 2023
✔ Organic + retention channels credited for the bulk of uplift
PROBLEM
One‑off coffee purchases; no incentive for repeat visits.
SOLUTION
- Designed a Loyalty Program, integrated with POS & email.
- Added Gamification through rewards and tiered perks to nurture habit frequency.
RESULT
✔ Members now out‑spend non‑members by 123 %
✔ Higher average order value fuels profitable growth
PROBLEM
Generic blasts delivered low revenue per recipient (RPR).
SOLUTION
- Segmented by location, flavor preference and loyalty tier.
- Deployed season‑led storytelling (Lavender Latte, Matcha Lemonade) with dynamic blocks.
RESULT
RPR $0.32 vs F&B avg $0.16
PROBLEM
In‑store Wi‑Fi visitors weren’t being captured; post‑purchase emails were sporadic and un‑segmented.
SOLUTION
- Built a friction‑free Wi‑Fi opt‑in that pipes new addresses into Squareup after list‑cleaning & compliance checks.
- Launched modular automations and A/B‑tested offers by visit‑frequency, product interest and time‑of‑day.
RESULT
✔ Over $210k incremental retention revenue
✔ +6,800 % YoY growth in campaign sales
✔ Over 23k repeat‑order conversions from flows
PROBLEM
Plenty of organic levers (GMB, IG, Loyalty, Email), but no data‑driven view of which ones actually moved revenue.
SOLUTION
Adapted Meta’s Robyn marketing‑mix‑model to a zero‑paid‑spend environment.
Fed the model weekly data on GMB actions, loyalty redemptions, IG reach, email sends & site sessions.
Ran thousands of model variations and used Prophet to capture seasonality and holiday pulses.
RESULT
✔ Curious which levers unlock hidden revenue for your own stores?
Book a 15‑minute insight call to learn more (and how they translate to your brand).
💎 Personalised jewellery e‑commerce brand (AU)
PROBLEM
Generic blasts, minimal segmentation, RPR stuck at $0.07.
SOLUTION
Split lists by occasion (anniversary, memorial, birthday) and metal type preference.
Introduced product‑personalisation blocks, back-in-stock & price‑drop triggers in Klaviyo.
A/B‑tested subject lines with name‑engraving hooks.
RESULT
✔ $0.14 revenue per recipient (↗ 100 %) in one month
✔ Open rate +5 pts, CTR +3 pts
✔ Unsub rate fell to 0.3 %
PROBLEM
Automations under‑used; flows < $20 k/mo and campaigns < $10 k/mo despite healthy traffic.
SOLUTION
Built 7‑part post‑purchase flow with engraving tips & UGC prompts.
Launched browse‑abandon + back‑in‑stock sequences tied to product personalisation data.
Layered storytelling campaigns around “Moments that Matter” calendar.
RESULT
✔ Flow revenue $60 k+ (↗ 200 %)
✔ Campaign revenue $20 k+ (↗ 100 %)
✔ Total email‑attributed sales topped $80k that month
🏺 Century-Old Artisan Ceramics Brand (Global Museum Pieces)
PROBLEM
No analytics, no CRM tags, all catalogue requests handled by hand—sales had zero visibility into traffic insights and manual emails slowed B2B deal flow.
SOLUTION
Ran a full tracking audit → installed GA4 + server-side events, piped every form into the CRM.
Rebuilt a mobile-first website with “Request Catalogue” CTAs that capture buyer type (retail / hotel / gallery).
Launched an automated email series that delivers the right PDF catalogue and schedules follow-ups.
RESULT
✔ First-ever full-funnel dashboard—source → inquiry → deal
✔ Catalogue requests now trigger automated segmented emails (vs. ad-hoc emails before)
✔ Manual follow-up workload cut by ~80 %, letting the team focus on real negotiations
PROBLEM
Site served only one language to buyers; duplicate pages and heavy images pushed the bounce rate near 60%.
SOLUTION
Implemented hreflang FR/EN, pruned duplicates, added Product & Organization schema.
Built a keyword map, started a blog, and optimized core pages + image alt text.
RESULT
✔ Bounce rate now 31 % on key landing pages
✔ Strong, scalable foundation to support international growth
Delivery Approach
Data Diagnostics – Custom Looker Studio dashboards spotlight leakage and quick‑win segments
Lifecycle Design – Email, in‑app, and loyalty journeys mapped to sustainable customer behavior.
Experiment Engine – A/B tests that iterate toward higher LTV and lower footprint.
Engage Users with Gamified Experiences
Transform shopping and booking into rewarding experiences by leveraging gamification strategies. From boosting user interaction to enhancing customer loyalty, we craft solutions that keep your audience engaged while driving measurable results.
Fatima is a loyalty program wiz. She completed the project in record speed, and was available to answer any/all of my questions. She is efficient, professional, ans super knowledgeable.
Fatima is amazing and an email wizz. She is professional and really knows her stuff 🙂 highly recommend her
Ready to turn leaky funnels into loyal fans?